The New Times Ltd is inviting eligible candidates to express their interest in the position of Audience Insights & Strategy Editor in Kigali, Rwanda. The successful candidate will use audience analytics, editorial judgment, market research, and responsible artificial intelligence (AI) tools to support newsroom decisions, improve digital audience engagement, identify content opportunities, and strengthen commercial planning.
This opportunity is suitable for experienced professionals in journalism, digital publishing, audience development, research, information systems, product management, or commercial analysis who can translate data into practical recommendations.
Job Overview
- Job Title: Audience Insights & Strategy Editor
- Employer: The New Times Ltd
- Location: Kigali, Rwanda
- Job Type: Full-time
- Publication Date: 30 October 2026
- Application Deadline: 5 November 2026, at 1:00 PM
- Application Email: hr@newtimesrwanda.com
Key Responsibilities
The Audience Insights & Strategy Editor will perform the following duties:
- Monitor and analyse website, search, newsletter, video, audio, and social media performance.
- Use Google Analytics 4 (GA4), Google Search Console, and internal editorial dashboards to identify audience trends and content performance.
- Prepare daily editorial intelligence briefs with actionable story opportunities, distribution recommendations, and relevant performance insights.
- Analyse traffic sources, search visibility, audience engagement, returning readers, and content trends.
- Collaborate with editors and journalists to improve headlines, search engine optimisation (SEO), internal linking, content formats, and distribution strategies.
- Identify underserved audience needs and opportunities for audience growth and retention.
- Prepare weekly performance reviews and monthly audience insights reports.
- Support the Sales and Partnerships teams with verified audience profiles, market intelligence, media kits, and advertising proposal research.
- Evaluate campaigns and experiments, document findings, and recommend evidence-based improvements.
- Maintain reporting dashboards, key performance indicator (KPI) definitions, data sources, and an accessible insights archive.
- Use approved AI tools responsibly, ensuring that all calculations, claims, and AI-generated outputs are independently verified.
- Promote responsible data use, audience privacy, editorial independence, and accurate reporting.
Qualifications and Requirements
Applicants should demonstrate the following qualifications and competencies:
- Strong editorial judgment and understanding of public-interest journalism, digital publishing, and the Rwandan media environment.
- Demonstrated ability to interpret performance data, use spreadsheets, and translate findings into clear, actionable recommendations.
- Practical working knowledge of GA4, Google Search Console, and editorial performance dashboards.
- Excellent written and verbal communication, analytical thinking, problem-solving, and collaboration skills.
- Experience in editorial leadership or at editor or senior specialist level, or equivalent demonstrated professional experience.
- Familiarity with social media analytics, newsletter tools, dashboards, and performance experimentation.
- Experience preparing audience research, commercial proposals, partnership briefs, or media kits.
- Strong organisational skills and commitment to confidentiality, data accuracy, and responsible AI use.
- Relevant qualifications in journalism, communications, business, statistics, research, information systems, or a related field.
- Advanced coding skills are not required.
- Candidates should be able to work independently with available analytics data, explain its limitations, and communicate findings to both technical and non-technical colleagues.
Application Requirements
Eligible candidates must submit the following documents:
- Statement of Interest: A maximum of 500 words explaining relevant experience, motivation, and a practical vision for the role.
- Practical Insight Proposal: A maximum of one page outlining an editorial or commercial question, relevant data sources, validation methods, proposed recommendations, and limitations. Applicants may include a short exercise interpreting sample analytics data.
- Brief CV or Internal Career Summary: Include one relevant example of analysis, reporting, editorial planning, or cross-team problem-solving, if available.
How to Apply
Interested candidates should submit their application (Statement of Interest, Practical Insight Proposal and CV or Internal Career Summary) by email to: hr@newtimesrwanda.com
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