Tractafric Equipment Rwanda is recruiting a Sales Manager to lead its sales operations in Kigali, Rwanda. The successful candidate will be responsible for developing and implementing sales strategies, expanding the customer portfolio, managing the sales team, and improving revenue growth and profitability.
The position offers an opportunity for an experienced business development or sales professional to contribute to the growth of machinery, equipment rental, and generator set sales across Rwanda’s construction, mining, forestry, and public works sectors.
About Tractafric Equipment
Tractafric Equipment has served as the exclusive distributor of Caterpillar equipment for more than 85 years across 10 African countries, including Rwanda.
The company supplies new and used machinery and offers equipment rental solutions for different industries. Its products and services include mining machinery, construction and public works equipment, forestry machinery, spare parts, industrial and marine engines, power plants, generators, and material-handling equipment.
Main Responsibilities
1. Business Development and Sales Strategy
The Sales Manager will be responsible for developing and implementing the company’s sales strategy to support business growth. Key duties include:
- Driving sales of new and used machinery and equipment rental services.
- Identifying and acquiring new customers.
- Maintaining and strengthening relationships with existing clients.
- Managing key accounts and participating in commercial negotiations.
- Expanding the company’s market presence in the construction, mining, forestry, and public works sectors.
2. Sales Team Management
The successful candidate will lead the sales team and ensure that commercial objectives are achieved. Responsibilities include:
- Supervising, training, and motivating sales employees.
- Setting sales targets and monitoring individual and team performance.
- Improving market coverage and sales effectiveness.
3. Business Management and Profitability
The Sales Manager will monitor business performance and help maintain profitable operations by:
- Preparing budgets and business plans.
- Monitoring revenue, gross profit margins, and key performance indicators.
- Preparing regular reports for General Management.
- Monitoring inventory levels.
- Controlling sales-related expenses.
4. Sales Operations Monitoring
The role also involves overseeing sales operations and ensuring compliance with internal procedures. The main responsibilities include:
- Supervising commercial agreements, quotations, and commissions.
- Working with internal departments and business partners to identify business opportunities.
- Ensuring that sales activities follow established company procedures.
Qualifications and Requirements
Education
Applicants should hold a Master’s degree (Bac+5 or equivalent) in one of the following fields:
- Management
- Business Administration
- Engineering
- A related field
Candidates should also be proficient in office software and computer applications and demonstrate fluency in spoken and written English.
Professional Experience
Applicants are expected to have:
- At least five years of experience in business development, construction equipment distribution, or sales team management.
- Proven experience managing a profit center.
- Experience managing teams of more than 10 employees.
- Experience in heavy machinery and equipment sales or rental, which will be considered an advantage.
Required Skills and Personal Attributes
The ideal candidate should demonstrate:
- Strong leadership and team motivation skills.
- A customer-focused and results-oriented approach.
- Excellent communication and negotiation abilities.
- Strong analytical, organizational, and prioritization skills.
- Competence in budget monitoring and performance indicator management.
- The ability to work independently, adapt to changing situations, take responsibility, and make decisions.
Key Performance Indicators
Performance will be assessed using several indicators, including:
- Revenue generated.
- Gross profit margin.
- Market share.
- Customer satisfaction and retention.
- Inventory turnover.
- Sales team productivity.
- Control of sales-related expenses.
How to Apply
Interested and qualified candidates should prepare the following documents:
- An up-to-date Curriculum Vitae (CV).
- A cover letter.
Send your application by email to:
Email: jobrwanda@tractafric.com
Application deadline: 25 October 2026.
https://fdo.net.rw/receptionist-job-at-kinglion-rwanda-investment-ltd-deadline-19-october-2026/
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