About the Position
The Marketing Manager will lead the development and implementation of Urwego Finance’s marketing strategy, ensuring that marketing activities align with the organization’s mission, values, and business objectives.
The role covers brand management, digital marketing, product launches, customer engagement, sales support, and marketing for digital banking channels. The successful candidate will also provide leadership and oversight for the Listening, Monitoring and Evaluation (L&ME) and Call Center functions.
The position requires a strategic professional who can lead a team, manage marketing budgets, monitor performance indicators, and use market research and client feedback to improve business performance and customer experience.
Key Responsibilities
1. Strategic Leadership and Team Management
The Marketing Manager will:
- Develop and lead the annual marketing strategy and implementation plan in line with organizational objectives.
- Monitor marketing performance and improve the effectiveness of campaigns and activities.
- Ensure marketing communications and customer engagement reflect Urwego Finance’s values and Christian witness.
- Translate market research and customer feedback into practical marketing initiatives.
- Lead, coach, and supervise the Marketing team, setting priorities, key performance indicators (KPIs), and clear accountability.
- Prepare and manage the marketing budget, ensuring effective resource allocation and cost control.
- Track marketing performance, impact, and return on investment (ROI).
- Report marketing results to senior management.
2. Brand Management and Communications
Responsibilities include:
- Manage brand strategy and ensure consistent branding across organizational platforms and materials.
- Oversee brand visibility, reputation management, and marketing campaigns.
- Guide internal and external communications and campaign messaging.
- Approve campaign briefs and creative direction.
- Ensure the quality and timely production of customer-facing marketing materials.
- Promote ethical client storytelling and obtain appropriate consent when using client stories or images.
- Ensure compliance with applicable HOPE network or partner branding standards.
3. Digital Marketing and Online Presence
The successful candidate will:
- Lead the organization’s digital marketing strategy.
- Guide content development, design, social media presence, and audience engagement.
- Develop digital campaigns that support product uptake and strengthen brand trust.
- Ensure digital platforms support institutional objectives.
- Use digital analytics to evaluate campaign performance and guide continuous improvement.
4. Product Marketing
The Marketing Manager will lead marketing strategies for Urwego Finance’s loan products, savings products, and other financial services.
Key duties include:
- Collaborating with Product and Business teams on new product launches.
- Leading go-to-market planning for new products and services.
- Supporting product enhancements and promotional campaigns.
- Conducting market research and competitive analysis.
- Identifying opportunities to improve product awareness, adoption, and customer satisfaction.
5. Digital Banking Channels Marketing and Sales Enablement
Responsibilities include:
- Develop marketing strategies for digital banking channels.
- Increase awareness, adoption, active usage, and retention of digital financial services.
- Prepare sales enablement tools and training materials for frontline employees and call center teams.
- Monitor digital channel performance and adjust marketing strategies based on results.
6. Deposit Mobilization and Sales Support
The Marketing Manager will:
- Lead marketing support for deposit mobilization initiatives and savings campaigns.
- Develop customer education materials to encourage the uptake of savings products.
- Equip branch and sales teams with appropriate marketing tools, messaging, and training.
- Work with Business teams to measure the effectiveness and impact of marketing campaigns on deposit growth.
7. L&ME and Client Experience Oversight
The successful candidate will:
- Provide strategic oversight for the L&ME and Call Center functions.
- Promote a culture of listening, responsiveness, and continuous improvement.
- Use customer satisfaction surveys and other client feedback to inform marketing strategies and product improvements.
- Identify opportunities to improve customer experience across service channels.
- Promote strong internal service standards, responsible client engagement, and client protection in line with Urwego Finance’s mission and values.
Required Qualifications and Experience
Applicants must meet the following requirements:
Education
- A bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.
Professional Experience
- At least five years of professional experience in marketing.
- A minimum of two years in a leadership role.
- Strong experience in product marketing, sales, branding, and digital marketing.
- Experience in marketing financial services or financial products is preferred.
Personal and Professional Requirements
- Personal confession of Christian faith.
- Commitment to the mission and vision of Urwego Finance.
- Proven people leadership and strategic planning skills.
- Strong stakeholder management abilities.
- Excellent oral, written, visual, and public communication skills.
- Proficiency in Microsoft Office applications and digital marketing tools.
Preferred Qualifications
The following qualifications and experience will be an added advantage:
- An MBA or equivalent postgraduate qualification.
- Experience in financial services, microfinance, or development finance.
- Exposure to customer listening, monitoring and evaluation, or customer experience management.
- Fluency in Kinyarwanda.
How to Apply
Interested and eligible candidates should prepare the required documents and submit their application by email.
Application email: urwegohr@urwegofinance.com
Application deadline: 20 October 2026 at 5:00 PM.
Important notice
⚠️ All Jobs and Opportunities published on fdo.net.rw are completely free to apply.
Never pay any fee during the recruitment process!
Even if fdo.net.rw does its best to avoid scam job or opportunity offers, job seekers or opportunity seekers are 100% responsible for applying at their own risk.
Check carefully before applying. If you doubt the legitimacy of any offer, do not apply and contact us at
freedigopp54@gmail.com
Never pay to get a job or opportunity - if you do, you do so at your own risk.
