Marketing Coordinator at Winner.rw (Fidotech Rwanda Ltd): Deadline 28 October 2026

Winner.rw, operated by Fidotech Rwanda Ltd, is seeking a qualified and organised professional for the position of Marketing Coordinator in Kigali, Rwanda. The successful candidate will coordinate marketing campaigns, field activations, promotional events, digital content, and customer engagement initiatives to strengthen brand visibility and support customer acquisition and retention.

This full-time opportunity is suitable for candidates with a background in marketing, business administration, communications, or a related field, along with practical experience in marketing campaigns, events, and promotions.

Job Purpose

The Marketing Coordinator will coordinate and implement marketing activities across digital platforms, retail outlets, field operations, media, and customer-facing channels.

The role focuses on ensuring that campaigns, events, activations, and promotional materials are delivered on schedule, within budget, and in accordance with company standards. The successful candidate will collaborate with internal teams, branches, marketing agencies, and other external partners to improve brand awareness and business performance.

Main Responsibilities

1. Marketing Campaigns and Promotions

The Marketing Coordinator will:

• Plan and execute marketing campaigns and promotional programmes aligned with the company’s marketing calendar and business objectives.
• Coordinate shop activations, street activations, roadshows, and customer engagement campaigns.
• Manage marketing activities from initial planning through execution and post-campaign reporting.
• Identify opportunities to increase customer traffic, attract new customers, and improve brand visibility.

2. Event Planning and Field Operations

Responsibilities include:

• Organising event logistics, including venues, permits where required, transport, sound systems, tents, promotional materials, and activity schedules.
• Coordinating promoters, customer registration, giveaways, and other activation requirements.
• Working with branch teams and field supervisors to identify suitable locations for marketing activities.
• Travelling to branches and activation sites as required.

3. Marketing Materials and Brand Management

The successful candidate will:

• Coordinate the production, distribution, installation, and use of posters, flyers, banners, signboards, branded tents, uniforms, and promotional items.
• Work with agencies to ensure marketing materials meet the company’s branding standards.
• Maintain an organised inventory of promotional materials and activation equipment.
• Coordinate the allocation, storage, and reuse of materials to control costs.

4. Digital Marketing and Content Development

The role involves supporting digital content and customer communication campaigns. Responsibilities include creating, translating where necessary, proofreading, and editing marketing copy for different communication channels.

The Marketing Coordinator will also help ensure that digital and traditional marketing activities maintain a consistent brand voice.

5. Performance Monitoring and Reporting

The successful candidate will:

• Track marketing performance using agreed key performance indicators.
• Monitor customer acquisition, participation, reach, traffic, leads, registrations, first-time depositors (FTDs), sales impact, and return on marketing spend where applicable.
• Prepare activity plans, marketing budgets, weekly and monthly updates, and campaign performance reports.
• Analyse results and recommend improvements to future campaigns.

6. Market Research and Partnerships

Additional responsibilities include:

• Conducting market visits and research to identify customer trends, competitor activities, and new promotional opportunities.
• Supporting sponsorships, partnerships, public relations, and community engagement initiatives.
• Ensuring marketing activities comply with company policies, brand guidelines, and applicable regulatory requirements.
• Performing other marketing-related duties assigned by the Operations Manager.

Qualifications and Experience

Applicants should meet the following requirements:

• A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 1–3 years of relevant experience in marketing, field marketing, events, promotions, or a related role.
• Practical experience coordinating activations, roadshows, events, or promotional campaigns is highly desirable.
• A good understanding of digital marketing, social media, content marketing, and traditional marketing channels.
• Experience working with marketing agencies and media houses is an advantage.

Required Skills and Competencies

Candidates should demonstrate:

• Strong planning, organisation, and project coordination skills.
• Excellent written and verbal communication skills, including copywriting and proofreading.
• The ability to manage multiple activities independently and meet deadlines.
• Strong interpersonal, negotiation, and coordination skills.
• Good analytical and reporting abilities.
• Creativity, initiative, and effective problem-solving skills.
• Willingness to travel regularly to branches and marketing activation locations.
• Proficiency in Microsoft Office; knowledge of digital marketing and reporting tools is an advantage.

How to Apply

Interested candidates should submit the following documents by email:

1. An updated Curriculum Vitae (CV).
2. A brief cover letter.

Send your application to recruitment@winner.rw.

Email subject: Marketing Coordinator

Applicants should clearly indicate “Marketing Coordinator” in the email subject line. Only shortlisted candidates will be contacted.

Application Deadline

The closing date is 28 October 2026 at 23:59.

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