Performance Marketing Specialist at ALX Africa (Full-Time Job in Kigali, Rwanda)

Location: Kigali
Job Type: Full-Time (On-site)
Industry: Digital Marketing / EdTech

Job Overview

Are you passionate about data-driven marketing, paid media, and growth strategy? ALX Africa is looking for a Performance Marketing Specialist to drive learner acquisition and growth through high-impact digital campaigns.

This role is ideal for professionals who thrive on analytics, conversion tracking, and ROI optimization, and are motivated by measurable outcomes such as cost per acquisition (CPA), conversion rates, and return on investment (ROI).

About ALX Africa

ALX Africa is a non-profit initiative under the ALX Foundation, focused on building Africa’s digital future by equipping young professionals with in-demand tech skills.

Key Impact:

• 347,000+ graduates since 2020
• 257,000+ youth employed
• 31,000+ entrepreneurs launched
• 60,000+ jobs created

With hubs across Africa, ALX delivers world-class training in software engineering, data science, and cybersecurity, empowering the next generation of innovators.

Role Summary

The Performance Marketing Specialist will:

• Lead paid acquisition campaigns across platforms like Meta and Google
• Build robust tracking and attribution systems
• Analyse campaign data to drive continuous optimization and growth
• Improve visibility across the full acquisition funnel

This is a high-impact role at the intersection of marketing, analytics, and growth experimentation.

Key Responsibilities

Campaign Strategy & Execution

• Plan and manage paid campaigns across Meta Ads and Google Ads
• Optimize campaigns for lead generation and learner enrollment
• Conduct A/B testing on creatives, audiences, and landing pages
• Scale high-performing campaigns and reduce inefficiencies

Conversion Tracking & Attribution

• Implement and manage tracking tools (Meta Pixel, Google Tag Manager)
• Ensure accurate tracking of leads and conversion events
• Identify and fix tracking or data inconsistencies

Performance Analytics & Reporting

• Build dashboards to monitor campaign performance
• Track KPIs such as CTR, CPL, CPA, ROI
• Provide actionable insights to stakeholders

Growth Optimization

• Analyse trends and audience behavior
• Identify opportunities to improve acquisition efficiency
• Generate weekly and monthly performance reports

Cross-Functional Collaboration

• Work with marketing, recruitment, and community teams
• Align campaigns with enrollment goals and market priorities
• Support events and community engagement initiatives

Requirements

Experience

• Minimum 5 years in performance marketing or growth marketing
• Proven experience with:
  • Meta Ads Manager
  • Google Ads
  • Google Tag Manager
  • Conversion tracking tools

Skills

• Strong analytical and problem-solving skills
• Experience with dashboards (e.g., Looker Studio)
• Ability to run structured A/B testing
• High attention to detail and data accuracy
• Ability to work independently in a fast-paced environment

Additional Requirements

• Must be based in or willing to relocate to Kigali
• Legal authorization to work in Rwanda
• Willingness to work on-site full-time

Ideal Candidate

You are:

• Results-driven and focused on measurable growth
• Analytical and comfortable working with data and systems
• Curious and experimental with a strong testing mindset
• Proactive, resilient, and adaptable
• A strong communicator and team collaborator

Why Join ALX Africa?

• Be part of Africa’s digital transformation mission
• Work in a fast-growing, impact-driven environment
• Influence large-scale learner acquisition strategies
•  Collaborate with diverse teams across the continent

CLICK HERE TO READ MORE AND APPLY NOW

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