Kivu Choice Ltd is inviting applications from qualified and experienced sales and business development professionals for the position of Cross-Border Sales Lead. The successful candidate will be responsible for expanding the company’s fish distribution network, recruiting new traders, developing customer relationships, and increasing sales volumes in the assigned market.
The position is based in Goma or Bukavu and offers an opportunity for an ambitious commercial professional to contribute to the growth of one of Africa’s rapidly expanding aquaculture businesses.
Candidates with experience in sales, distribution, customer acquisition, and business development are encouraged to apply.
About Kivu Choice Ltd
Kivu Choice is Rwanda’s largest protein producer and one of the fastest-growing aquaculture companies in Africa. Founded in 2022, the company is a sister company to Victory Farms, East Africa’s leading aquaculture platform based in Kenya.
The company operates a fully vertically integrated aquaculture business model covering hatchery operations, cage-based fish production, processing, distribution, and sales.
Kivu Choice is also one of Rwanda’s largest employers, with more than 850 employees. The company plans to increase its workforce to 1,200 employees within the next three years, demonstrating its commitment to job creation and inclusive economic development.
Over the next five years, Kivu Choice aims to become Africa’s largest and most sustainable protein producer, producing and distributing 30,000 tonnes of fish annually for the Rwandan market and regional export markets.
Job Purpose
The Cross-Border Sales Lead will drive business development and expand Kivu Choice’s network of fish traders within the assigned market.
The main objective is to identify, recruit, onboard, and develop new traders who generate additional sales volume and contribute to overall market growth.
This is a field-based, results-oriented position suited to someone who enjoys building business relationships, identifying commercial opportunities, and converting them into measurable sales results.
The successful candidate will combine business development capabilities, market knowledge, disciplined execution, and a strong commitment to developing sustainable customer relationships.
Key Responsibilities
1. Trader Network Development
The Cross-Border Sales Lead will:
- Identify and map potential fish traders within the assigned market.
- Proactively recruit new traders to expand Kivu Choice’s distribution and customer network.
- Develop and maintain a strong pipeline of prospective traders.
- Build trusted, long-term relationships with traders.
- Understand traders’ business needs and identify opportunities to support their growth.
2. New Trader Onboarding and Growth
Responsibilities include:
- Guide new traders through the onboarding process, including registration, ordering procedures, payment requirements, and product availability.
- Monitor the performance of newly recruited traders.
- Identify opportunities to increase order frequency and sales volumes.
- Address customer concerns promptly.
- Coordinate with internal teams to ensure reliable customer service.
3. Sales Volume Growth
The successful candidate will:
- Achieve monthly targets for productive new traders and incremental sales volume.
- Contribute to increased total sales volume across the assigned market.
- Work with the wider sales team to ensure that newly developed business generates additional sales rather than simply transferring sales from existing customers.
- Focus on sustainable growth and the retention of newly acquired traders.
4. Market Intelligence and Reporting
The role also involves:
- Maintaining accurate and updated records of prospective, newly onboarded, and active traders.
- Tracking trader activity, order volumes, repeat purchases, and sales performance.
- Providing regular updates on market conditions, competitor activities, customer feedback, and business opportunities.
- Using sales data to identify underperforming traders and develop appropriate growth plans.
- Preparing and submitting accurate sales reports and forecasts on time.
5. Collaboration and Execution
The Cross-Border Sales Lead will:
- Work closely with existing sales representatives and the Sales Manager to coordinate customer coverage and market development.
- Collaborate with Supply Chain, Distribution, Finance, and Customer Service teams to ensure reliable service delivery.
- Follow company policies and procedures relating to customer onboarding, pricing, credit, payments, and sales reporting.
- Represent Kivu Choice professionally and protect the company’s reputation and values in the market.
Key Performance Indicators (KPIs)
Performance will primarily be measured through commercial results, including:
- Number of productive new traders successfully onboarded.
- Additional sales volume generated by newly recruited traders.
- Growth in total sales volume across the assigned market.
- Repeat-purchase rate and retention of newly onboarded traders.
- Accuracy and quality of trader records, sales reports, and market intelligence.
The position includes a performance-based monthly incentive in addition to a fixed salary. Incentives will be linked to new trader development and incremental sales growth. Total market volume growth will also be considered to ensure that new business contributes to genuine market expansion.
Required Qualifications and Experience
Applicants should meet the following requirements:
- A bachelor’s degree in Business Administration, Sales, Marketing, Economics, or a related field is preferred.
- Two to three years of relevant experience in sales, business development, or commercial operations.
- Demonstrated experience in sales, distribution, business development, or customer acquisition.
- Experience working with traders, wholesalers, distributors, or informal retail networks is an advantage.
- Experience in fast-moving consumer goods (FMCG), food distribution, agriculture, or other high-volume products is desirable.
- Strong understanding of the local commercial environment in Goma or Bukavu.
- Fluency in French and Swahili is required.
- Knowledge of English or Kinyarwanda is an advantage.
- Familiarity with basic sales reporting and digital tools, including Excel or mobile-based sales applications.
- Experience in cross-border sales, market development, or international trade is an added advantage.
- Proven experience in customer relationship management, sales negotiations, and achieving sales targets.
Required Skills and Competencies
The ideal candidate should demonstrate:
- Strong prospecting, negotiation, and relationship-building abilities.
- A results-oriented mindset with a strong sense of ownership and accountability.
- Willingness to work in the field and spend significant time visiting traders.
- Ability to identify commercial opportunities and convert them into sales.
- Strong communication, organizational, and follow-up skills.
- Ability to work independently while collaborating effectively with a wider sales team.
- Honesty, reliability, and discipline in handling customer and sales information.
- Resilience, adaptability, and motivation to work in a performance-based environment.
What Kivu Choice Offers
Successful candidates will benefit from:
- An opportunity to help expand access to affordable, high-quality fish across the region.
- A dynamic and entrepreneurial working environment with significant opportunities for professional growth.
- A competitive fixed salary combined with a significant performance-based monthly bonus linked to targets.
- Private health insurance.
- An opportunity to build a strong commercial network and develop a career in sales and business development.
How to Apply for the Kivu Choice Cross-Border Sales Lead Job
Interested candidates should prepare the following application documents:
- Job application letter.
- Updated Curriculum Vitae (CV).
- Copies of their degree and other relevant academic qualifications.
- Copy of their identification document (ID).
Applications should be submitted by email to:
Email: recruiting@kivuchoice.com
Email Subject: Application for Cross-Border Sales Lead
Application Deadline: 25 November 2026.
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