VisionFund Rwanda (VFR) is inviting applications from qualified and experienced professionals for the position of Business Development & Integration Manager. This is a re-advertised opportunity for a professional with experience in marketing strategy, business development, sales, financial services, and microfinance operations.
The successful candidate will lead initiatives aimed at increasing public awareness of VisionFund Rwanda’s products and services, expanding its market share, strengthening the institution’s brand image, and improving its social performance.
About VisionFund Rwanda
VisionFund Rwanda is a microfinance institution committed to supporting Rwanda’s development by providing affordable financial services, including savings and loans, to underserved communities across its four operational zones.
The institution aims to improve the livelihoods of disadvantaged communities by expanding access to financial services and creating opportunities for individuals and families to develop their economic potential.
VisionFund Rwanda offers professionals an opportunity to work in a dynamic, team-focused, and performance-driven environment while contributing to meaningful social and economic development.
Job Purpose
The Business Development & Integration Manager will be responsible for developing and implementing strategies that increase public awareness of VisionFund Rwanda’s products and services.
The position also involves developing marketing products, plans, tools, and techniques to increase the institution’s market share while ensuring that VisionFund Rwanda maintains an appropriate brand image and reputation.
Key Responsibilities
The position covers five major areas of responsibility.
1. Marketing Strategy Development and Implementation – 25%
The successful candidate will:
- Develop cost-effective marketing products and strategies suited to the institution’s target markets.
- Regularly improve and update marketing products and strategies.
- Conduct pilot testing of marketing products before institution-wide implementation.
- Review pilot results and make necessary improvements.
- Develop attractive names and packaging for loan products, deposit products, and other services.
- Prepare and update marketing prospectuses for investors, donors, credit providers, and technical organizations.
- Supervise the development and implementation of promotional activities to increase awareness of the institution’s products and services.
- Oversee customer satisfaction surveys, competition assessments, and market research.
- Recommend corrective actions and prepare improvement plans for management and Board approval.
- Recommend major changes to branch offices and infrastructure, including relocation and renovation where necessary.
2. Planning and Budgeting – 25%
Responsibilities include:
- Preparing the annual marketing plan.
- Developing the annual marketing budget.
- Reviewing marketing expenditure and budgets quarterly.
- Ensuring that marketing activities are properly planned and financially managed.
3. Communications and Public Relations – 15%
The Manager will:
- Maintain communication with relevant information networks, including World Vision regional and national offices.
- Prepare and edit press releases on behalf of VisionFund Rwanda.
- Coordinate with media houses for the release of approved press communications.
- Develop promotional materials such as leaflets, flyers, and calendars.
- Prepare proposals aimed at improving the overall image of VisionFund Rwanda.
- Review the institution’s corporate colours, logo, and other brand identity elements and recommend improvements where appropriate.
4. Sales and Business Development – 20%
The successful candidate will:
- Develop sales strategies for VisionFund Rwanda.
- Proactively identify and pursue new business and sales opportunities.
- Maintain knowledge of new products and competitors in the market.
- Drive business growth and achieve sales targets.
5. Social Performance and Integration – 10%
Responsibilities include:
- Ensuring that the institution reaches its target clients, including poor communities, women with dependent children, and Area Programme communities.
- Recommending adjustments to geographical coverage, product development, delivery methods, and linkages with World Vision Savings Groups where necessary.
- Balancing social impact with the institution’s financial sustainability.
- Ensuring that clients and their children are treated with respect and protected when accessing financial services.
- Promoting client protection policies, including responsible lending, appropriate debt collection practices, and effective complaint-handling mechanisms.
- Ensuring that branch managers and staff receive training and apply appropriate social performance practices.
- Performing other duties assigned by the supervisor.
Education and Experience Requirements
Applicants should have:
- A university degree in Economics, Finance, Marketing, Business Administration, or a related field.
- Extensive experience in microfinance operations.
The announcement does not specify a minimum number of years of professional experience.
Required Skills and Personal Attributes
VisionFund Rwanda is looking for a candidate with the following abilities and qualities:
- A determined personality with initiative and perseverance.
- Ability to motivate and manage a team.
- Willingness to take responsibility and demonstrate a high level of integrity.
- Commitment to the organization’s ideals and core values.
- Proficiency in Microsoft Office applications.
- Good knowledge of economic and financial matters.
- Ability to work as a trainer, facilitator, mentor, and coach.
- Excellent communication and marketing skills.
- A mature and committed Christian.
Safeguarding Commitment
VisionFund Rwanda has zero tolerance for abuse and sexual exploitation of children and adult beneficiaries.
All employees and affiliates are expected to protect children and adult beneficiaries from harm and comply with the organization’s safeguarding policy.
Applicants should be prepared to uphold the institution’s safeguarding commitments and standards.
What VisionFund Rwanda Offers
VisionFund Rwanda offers:
- A competitive salary.
- Challenging work with opportunities to make a meaningful difference.
- Opportunities to develop professional expertise.
- An international and collaborative working environment.
- The opportunity to work with experienced professionals in a dynamic, high-performing team.
How to Apply for the Business Development & Integration Manager Job
Interested candidates should submit their updated applications through the official World Vision International recruitment platform.
Official Application Link:
https://worldvision.wd1.myworkdayjobs.com/en-US/WorldVisionInternational/details/Business-Development—Integration-Manager_JR51875
For assistance with application-related challenges, candidates may contact:
Email: recruitment@vfcrwanda.rw
Important: Applications will not be accepted through this email address. All applications must be submitted through the official recruitment portal.
Application Deadline
14 November 2026
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