Marketing Manager  – Kigali | WGU| Apply now !

Position: Marketing Manager – Kigali
Application Deadline: Apply Now

Job Overview

Sector: Marketing & Communication
Location: Kigali Province (Remote)
Contract Type: Fixed-Term
Experience Required:

• Less than 2 years

• 2 to 5 years

• 5 to 10 years

• 10+ years
  Education Level:

• High School

• Technical/Vocational Training

• College

• HND

• Bachelor’s Degree

• Master’s Degree

• Doctorate

Company Profile

Western Governors University (WGU)
Industry: Education, Training, and Other Services
WGU is a non-profit, fully online university dedicated to transforming higher education by offering flexible, affordable, and accessible learning solutions.

Job Description

WGU is looking for a creative and experienced Marketing Manager to oversee marketing efforts in Kigali. This remote role involves developing and executing strategies to strengthen WGU’s brand, boost enrollment, and engage prospective and current students.

Key Responsibilities

Strategic Planning

• Design and execute marketing strategies to support enrollment and awareness goals

• Perform market and competitor analysis

• Define and monitor KPIs to evaluate campaign success

Campaign Management

• Manage multi-channel campaigns (digital, email, social media, traditional)

• Align campaigns with organizational goals and events

• Oversee budget allocation for maximum ROI

Team Leadership

• Lead a marketing team, fostering innovation and teamwork

• Delegate responsibilities and ensure timely project delivery

Brand Development

• Uphold and evolve the WGU brand across all platforms

• Drive engagement with original content strategies

• Establish strategic partnerships to enhance brand visibility

Analytics & Reporting

• Evaluate campaign data and provide actionable insights

• Use analytics tools to assess performance and trends

• Present findings to guide future strategies

Candidate Profile

Education

• Bachelor’s in Marketing, Communications, Business Admin, or related field (Master’s preferred)

• Certifications in digital marketing (e.g., Google Ads, HubSpot, Social Media Marketing) are a plus

Experience

• Minimum 2 years in marketing, with at least 1 year in a leadership role

• Proven success in executing multi-channel campaigns

• Experience in education marketing is a bonus

Skills & Competencies

• Strategic Thinking: Able to align marketing plans with institutional goals

• Digital Marketing: Proficient in SEO, PPC, social media, email marketing, and tools like Google Analytics and CRM systems

• Creativity: Capable of crafting impactful campaigns and content

• Analytical Ability: Skilled in data analysis and campaign performance evaluation

• Leadership: Able to inspire teams and manage projects effectively

• Communication: Strong written and verbal skills; collaborative mindset

Personal Qualities

• Self-starter comfortable in a remote setting

• Well-organized, with strong time management

• Flexible and able to multitask in fast-paced environments

• Passionate about education and aligned with WGU’s mission

Job Details

• Location: Kigali, Rwanda

• Remote Work: Yes

• Contract Type: Fixed-Term

• Industry: Marketing, Communication, Media

• Salary Range: FRw 1,600,000 – 2,100,000

• Team Leadership: Yes

• Languages: English (Native proficiency preferred)

• Open Positions: 100

Key Focus Areas

• Team Management

• Media & Communication

• SEO & Digital Marketing

Important Note:
Never send money or pay for training or job offers. Report suspicious job ads via the candidate contact form by selecting “Report a job ad”.

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