RUBIS Energy Rwanda is inviting applications from qualified and experienced professionals for the position of LPG Territory Manager – Channel.
The successful candidate will be responsible for driving sales growth, managing distributors and points of sale, developing market opportunities, and ensuring compliance with LPG safety standards across the assigned territory in Rwanda.
This opportunity is suitable for candidates with a background in Business Administration, Marketing or a related field, together with experience in sales and marketing.
About RUBIS Energy Rwanda
RUBIS Energy Rwanda commercializes Liquefied Petroleum Gas (LPG) in cylinders under the brands RUBIS Gas and Kgas.
The company serves domestic customers through distributors, retail stations, supermarkets and other points of sale. It also supplies LPG in cylinders and bulk quantities to industrial and commercial customers.
Its LPG activities form part of RUBIS Energy East and Southern Africa (REESA), a regional business line operating in more than 10 countries and focused on sustainable and profitable LPG growth.
Job Purpose
The LPG Territory Manager – Channel will drive sustainable growth in packed LPG sales volumes and margins, including sales of related accessories, within the assigned territory.
The role involves managing channel partners, including distributors and points of sale, while ensuring operational excellence, account development, compliance with group safety standards and adherence to the company’s Code of Ethics.
The successful candidate will also implement the Group LPG Sales and Marketing strategy through the assigned distribution channel.
Key Duties and Responsibilities
1. Sales and Revenue Growth
- Achieve and exceed assigned sales targets for LPG and related accessories.
- Implement territory sales plans to increase sales volumes and profitability.
2. Territory and Channel Management
- Oversee the assigned territory and monitor daily performance.
- Act as the primary contact for LPG channel-related matters within the geographical territory.
- Work with marketing, operations, distribution and finance teams to meet customer needs and resolve issues.
- Identify new market opportunities and expand market coverage.
- Develop effective routes to market, including distributor numbers and points-of-sale networks.
- Manage and retain channel partners while building strong business relationships.
- Strengthen distributors’ logistics and sales capabilities.
- Assess, recruit and onboard new distributors.
- Support distributors in expanding their points-of-sale networks and indirect industrial and commercial customers.
3. Market Intelligence
- Collect and analyse market and competitor information.
- Share market intelligence to support sales and marketing decisions.
4. Account and Credit Management
- Manage Trade Accounts Receivables (TAR) according to the approved credit policy.
- Ensure timely payment collection.
- Maintain healthy customer account balances.
5. Asset and Stock Management
- Monitor and optimise stock levels at distributors and points of sale.
- Prevent stock shortages and excessive inventory.
- Monitor company assets, including cages and cylinders, throughout the distribution channel.
- Ensure proper asset control and return on investment.
6. Field Operations
- Conduct regular visits to existing and potential channel partners.
- Evaluate product placement, visibility and merchandising standards.
7. Training and Support
- Organise and facilitate training for channel members on customer service, LPG safety and product knowledge.
- Coordinate and monitor the performance of Distributors Sales Representatives (DSRs).
- Coach DSRs assigned to the territory.
8. Reporting and Performance Tracking
- Submit daily sales reports and weekly commitment files.
- Monitor monthly sales targets and Month-to-Date (MTD) performance.
9. Health, Safety, Security and Environment (HSSE) Compliance
- Ensure distributors and points of sale comply with LN 100 and applicable LPG industry regulations.
- Monitor compliance with regulations governing the installation of LPG storage and cylinder distribution facilities.
- Promote LPG safety practices among channel partners.
- Promote the use of genuine LPG and communicate the safety risks associated with illegal refilling activities.
- Ensure business operations comply with the RUBIS Code of Ethics.
Qualifications and Experience
Applicants should meet the following requirements:
- A Bachelor’s degree in Business Administration, Marketing or a related field.
- Experience in sales and marketing.
- Strong selling, negotiation and relationship management skills.
- Proficiency in Microsoft Office applications, including Word, Excel and Outlook.
- Good business understanding and commercial awareness.
- Good physical, mental and overall health.
Experience requirement clarification: The original vacancy announcement states “Minimum of two (3) years’ experience in sales and marketing.” Because the number is inconsistent, applicants should confirm whether the employer requires two or three years of experience. Experience in the LPG industry or Fast-Moving Consumer Goods (FMCG) sector is an added advantage.
Working Conditions
The position involves frequent travel across assigned counties to manage customer relationships and develop new markets.
The role also includes office-based duties such as meetings, reporting, planning and account management.
Reporting Responsibilities
The position involves functional reporting with the Distributors Sales Representatives (contractors) assigned to the territory.
Application deadline: 25 November 2026.
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